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Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
Conversational advertising is upending traditional approaches to advertising. Print, radio, TV, and online advertising have all had their moments in the spotlight, but the interactions they produced were largely the same: a one-way impression forced on the viewer or listener.... read more
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your checkout page and shopping cart are simple and intuitive. On top of all that, the widgets you’re selling are... read more
Can you feel it, coming in the air tonight? It's a big holiday season for retail. Bigger than 80's hair. We hacked the mainframe and found the secret data – this could be The Trillion Dollar Season. Join LiveChat for a week of articles and videos dedicated to Black Friday and... read more
Can you feel it, coming in the air tonight? It's a big holiday season for retail. Bigger than 80's hair. We hacked the mainframe and found the secret data – this could be The Trillion Dollar Season. Join LiveChat for a week of articles and videos dedicated to Black Friday and... read more
We live in a culture of instant gratification, and consumers expect a fast and convenient customer experience from brands 24/7/365. So, the ability to deliver an outstanding and unique customer experience is key to effective customer acquisition and retention. It is a fact that... read more
8 minutes
Oct 31, 2019
The modern-day online user has a short attention span and prefers precise, conversational and scannable writing. To make things even more challenging for marketers, Sumo analyzed 650,000 pageviews and discovered that only 20 percent of visitors finished an article. Another study... read more
10 minutes
Apr 3, 2019
Go Patriots!... Again. Super Bowl LIII is officially over, leaving The New England Patriots with the sixth Super Bowl win (sorry, LA Rams!). Both sides’ defense was so strong that it resulted in the lowest-scoring Super Bowl of all time, with the 16 total points scored... read more
A big part of successful online marketing campaigns are the tools and resources used to create them. The best thing about online marketing tools is that most of them are either very cheap or free to use and you will be able to easily find them online. But just like with anything... read more
10 minutes
Jan 23, 2019
There are four reasons to use lead magnets. In the beginning, we use them to make contact with a potential customer. Another thing is giving away free stuff to establish a bond with users. The third reason is e-mail address gathering and the last, but the most important one: we... read more
10 minutes
Jan 4, 2019
If you are on an e-commerce business, then the conversion is your ultimate goal. All your marketing initiatives are then centered on conversion rate optimization. Improving your conversion rate is very important because it tells how effective you are in transforming mere visitors... read more
10 minutes
Dec 21, 2018
The Christmas time is coming! Among us, there are two kinds of people: those who love Christmas and… Yes, Grinches. Grinches like to grumble about the holiday decorations and songs, about crowds of people, about the fact that they need to buy gifts, or because they hate cleaning.... read more
Gone are the days where you need a brick and mortar store to thrive in the retail business. Online marketplaces provide the best alternative and are perfect platforms for eCommerce entrepreneurs. By registering as a seller in any one of these online marketplaces, e-commerce... read more
9 minutes
Dec 4, 2018
Keeping your customers unhappy for long is bound to affect your business in a negative way. Do you know that U.S. companies lose over $62 billion annually, simply because of poor customer support? You might find it quite alarming that just after one negative experience, 51% of... read more
8 minutes
Nov 30, 2018
Leads. Leads. Leads. Working in any eCommerce, sales or SaaS organization, this is the only word that gets thrown around the company like a stuck record. Not only is generating leads the lifeblood of any organization but converting them means that everyone in your company can... read more
8 minutes
Nov 23, 2018
The IoT (Internet of Things) is one of the most popular phrases in the tech industry at the moment. The technology is rapidly expanding and so are the number of devices. In fact, IHS Markit expects that by 2030, 125 billion devices could be connected via the IoT. So what exactly... read more
