Content Strategy Insights with Erik Totten [Video]
Marcos and Erik discuss the evolution of content and its relevance to marketing and business today. AI, best practices, and the journey of a content writer and editor. watch now
Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
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Marcos and Erik discuss the evolution of content and its relevance to marketing and business today. AI, best practices, and the journey of a content writer and editor. watch now
Marketing an expensive piece of equipment is not easy, especially when the market is saturated. Bartek Lanc, Zmorph’s CMO tells us how they figure out ways to stand out from the crowd. watch now
People are changing their shopping habits. These changes were trending before 2020, but, with the multitude of challenges retailers have faced this year, many of those changes will surely become permanent. Since early 2020, consumers are making more purchases online, making... read more
Churn is a scary word in SaaS. Let’s face it, you can’t stop it, but you can reduce it. Here’s how. watch now
Your landing page is the first thing your customers will see from your company. Make sure that your first impression is a good one, and create a landing page that converts. watch now
Episode 4 of Incoming Chat. Alex Wilson, VP of sales for LiveChat, opened up about the challenges of being a good salesman, creating a strong sales team, and the cultural differences that affect international companies. watch now
Word of mouth is definitely the best way to spread the word about your product. Let us show you how it works and how to take advantage of WOM. watch now
Michal Napora talks to Marcos about marketing in video games and what is the process of choosing a voice to promote a brand in Social Media. watch now
Today we talk to Jack Thompson about opening a company, getting invested in, why startups make it or not, and the wonderful world of Brexit. watch now
Answering questions from your customers sometimes require a big fat NO. Marcos has some tips about how to make a negative answer sound positive. Fingers crossed. watch now
Taking the first step to approach a customer is always the hardest. Don’t sound pushy or inexperienced with these different ways to approach customers watch now
Conversational advertising is upending traditional approaches to advertising. Print, radio, TV, and online advertising have all had their moments in the spotlight, but the interactions they produced were largely the same: a one-way impression forced on the viewer or listener.... read more
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your checkout page and shopping cart are simple and intuitive. On top of all that, the widgets you’re selling are... read more
The modern-day online user has a short attention span and prefers precise, conversational and scannable writing. To make things even more challenging for marketers, Sumo analyzed 650,000 pageviews and discovered that only 20 percent of visitors finished an article. Another study... read more
If you are on an e-commerce business, then the conversion is your ultimate goal. All your marketing initiatives are then centered on conversion rate optimization. Improving your conversion rate is very important because it tells how effective you are in transforming mere visitors... read more
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