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Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
No matter if you’re an entrepreneur running a business or a content specialist who writes about a product on a company’s website, I think it’s extremely important for you to feel comfortable with marketing. I write about it, because many times I’ve heard these people saying: “I... read more
UPDATE: You can easily automate what happens after a chat using channels like email, SMS, and Facebook ads. Join our webinar on integrating LiveChat with Autopilot or see more information on the integration features. We all can name at least one favourite grocery store where we... read more
Super Bowl 50 is now officially a thing of the past. Denver Broncos took down Carolina Panthers, Lady Gaga sang the national anthem (and nailed it), Coldplay rocked the Levi's Stadium at halftime. But of course, Super Bowl is not only about the NFL and entertainment, it’s also... read more
As January ends, all eyes turn to the San Francisco Bay Area where the Golden Super Bowl will be held. It’s been half a century since the first Super Bowl in Los Angeles Memorial Coliseum and much has changed since then! One of the things that changed was the price of Super Bowl... read more
When a chat doesn't end up with a sale or signup immediately, it doesn't mean that you missed your chance. There are still options you can explore to turn that website visitor into a customer. Some visitors need a couple of visits on your website or contacts with your customer... read more
Lead Generation is the process of getting the contact information of potential customers. These leads are added to a conversion funnel of a business. If everything goes as planned, they become paying customers. For example, this can be a fly-fishing amateur leaving an email on a... read more
In this episode of Alchemy of Ads I have prepared something very special for you: the greatest, most creative and important ads. Get ready for best campaigns of 2015. Let’s learn from the best! Emily’s Oz Comcast’s “Emily’s Oz” advert is a proof that a good story is as much... read more
Have you ever imagined what happens with all the customers who found your website, added some of your wares to their shopping carts and then just left? What pushed them to do so? To put it simply, they’ve encountered a step in the buying process that they couldn’t or didn’t want... read more
Recently, I am under the impression that Star Wars is everywhere. Marketers offer BBQ tongues imitating lightsabers, Jedi burgers and Darth Vader imprinting toasters. We can buy Death Star cookie jars, Millennium Falcon bottle openers and R2D2 engagement rings. And although I... read more
Welcome to the first episode of The Alchemy of Ads! In today’s post, I am going to show you a couple of brilliant commercials that perfectly capture the spirit of Christmas. Some of them are funny, some of them - heartwarming, but at the same time all of them are perfect... read more
Online businesses have one of the busiest parts of the year ahead of them. In two days, the Black Friday craze will start. Millions of consumers will rush to score the best deals from major retailers. In four days, we’ll see the same thing for online businesses when the Cyber... read more
Creating the perfect call to action can mean the difference between a business success and a complete flop. How do you make sure that the message you use will spring potential customers into action? Over 70 years ago during the Second World War , the Allied governments faced a... read more
As 2014 ended, marketers discussed business trends for 2015. As always, their predictions seemed more or less accurate and, in most cases, terribly obvious. For example, I’ve read that in 2015 marketing will “shift from globalization to personalization”. Sounds impressive, but... read more
Good customer service can go hand in hand with great sales results. You can improve sales significantly if you use chat to quickly resolve all the problems of your customers. They are bound to come back for more good service. You can also play a more active part and reach out to... read more
Sometimes the slightest change on your website can make a huge difference. For example, if visitors are reluctant to start a chat with you, they may simply need a little nudge in the right direction. For People, an administration solution for HR professionals, the nudge came in... read more
