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Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
Many content writers struggle to get attention to posts on their company's blog. They write the best of them, they try to choose topics their audience would love, they do all they can to make their texts interesting and useful at the same time. And after a promotional peak,... read more
Have you ever had this brilliant idea that made you think that this time you’re going to open a company, start to sell your idea, turn your work into passion and get a lot of money? And then, when you started to dig in, it turned out that this idea was already invented! And even... read more
Content converts. Good content converts better. Content creation is key in moving your customer from interest to taking a desired action. When you are successful in getting a potential lead to your landing page, it is the content on that page that will eventually determine... read more
10 minutes
Oct 20, 2016
Winter is coming. Temperatures go down; fall is changing the colors of the trees from green to yellow and red. We pull out warm sweaters and scarfs out of the closet; the first snow has already fallen. As we spend more time in our homes, we start to think about the upcoming... read more
Jingle bells, jingle bells… yes, Christmas time is coming closer. For most shoppers it means searching for gifts they eventually will buy in the last possible moment. For you, it means more inquiries and more sales – if you only handle heavy traffic on your website and manage to... read more
Getting your e-commerce store up and running is just the first step in your entrepreneurial adventure. After that, you must focus on driving sales. Hopefully, your products will eventually speak for themselves and traction will come organically, but that is often not the case in... read more
7 minutes
Sep 19, 2016
So you’ve come up with a product that has the potential to be a huge success. But you’re not sure how to go about with the launch. You’re right to be concerned about your product launch because with so many products in the market, there’s a huge risk of failure. You need to come... read more
You might think it’s only your problem. Customers fill their carts, they’re ready to pay, then they just leave! Annoying, right? Well, without a doubt, every single ecommerce retailer and marketer out there has had some experience with cart abandonment. According to Business... read more
5 minutes
Aug 3, 2016
Let’s imagine that you've just started a promotion campaign. You've created an eye-catching website and crafted a seductive love letter to your newsletter subscribers. Of course, you'have also shared this link on social media channels and, to boost your range, you've bought some... read more
Getting in touch with people, who’s never heard of you before is troublesome. One way of reaching out to customers is cold calling when a salesperson makes an unsolicited attempt of contact (usually phone calls) and presents a product or service offer. There’s much good to say... read more
5 minutes
Jun 27, 2016
In the past, the local shops had all the power in a customer-seller relationship. You’d have to drive an hour or two just to get a chance to buy something. And often, you would end up being turned around because they were already sold out. Multi-channel marketing didn’t make... read more
Harvey Specter is a bad-ass. The one that all salespeople want to be. At least the ones that want to be incredibly successful, win big and don’t let their competition get ahead. For those who don’t know, Harvey Specter is a senior partner in the fictional law firm Pearson... read more
Imagine you’re working in a restaurant and you have several customers who keep coming back. The thing is, you never recognize them. You don’t remember that this lady always orders gluten–free and when that man says: “That delicious tea – the same as always” you have no clue what... read more
Creating landing pages is the cornerstone of any inbound marketing strategy. As an online marketer, you need a way to convince the people who came to your website to do something. This is where landing pages come in. You can think of them as special agents who have only one... read more
Welcome to the fifth episode of The Alchemy of Ads! I’m quite sure you have already seen Best Super Bowl 50 commercials I’ve posted after a Big Game, so today we will focus on something else. Grab a cup of tea, sit comfortably in your chair and enjoy! Perfect storytelling: Dear... read more
