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Most content marketers focus on traffic. They write more content for more keywords, all with the hopes of getting more sales, and the competition is getting fierce. There are only so many spots on the front page of Google, right? As a result, smart marketers are looking for ways... read more
9 minutes
Jan 3, 2020
As companies are becoming more customer-focused, it’s crucial for customer-facing teams to align with other teams in the organization. However, in most cases, support teams work in silos and do not collaborate enough with teams like marketing, design or product. This makes it... read more
8 minutes
Oct 2, 2019
E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling online business, and you can see the proof of this everywhere. Previously silent, online marketplaces and stores... read more
9 minutes
Mar 23, 2019
One of the most comprehensive marketing tasks is to make your email attract subscribers’ attention in their busy inboxes. According to VentureBeat, email marketing generates the highest ROI for marketers. That’s the reason why lots of businesses widely use this strategy.... read more
7 minutes
Oct 26, 2018
Every time I sit down to write this post, I’m distracted by a message from my colleague about this thing I need to hear, a notification about the package that came, or a bot scaring me about the debt on my food credit card. My food card debt. Who is responsible for all of this... read more
“Dunning” is a word that can send cold thrills down your spine. For business owners, it’s a rather unpleasant process of trying to collect the receivable amount. For customers, dunning is associated with getting intimidating calls from weird people. Business owners think that... read more
Cloud-based unified communication is a platform that has all the possible ways of making communication. It includes phone calls, emails, chat or plain text messaging. It is a virtualized software platform that uses the cloud technology. A wire-based networking infrastructure... read more
Here are 3 beautiful emails. Can you see the common thread between all the three of them? You’ll notice that all 3 emails have different fonts and the emotions induced by the fonts too are different. While colors play an important role in conveying emotions, Typography too plays... read more
Lead nurturing is commonly associated with email outreach. However, long gone are the days when sending emails was the only way to reach out to your leads directly. Today there are roughly 269 billion emails sent every day, making your lead nurturing email just another drop in... read more
How many of you have ever argued online about politics, religion or lifestyle (or whether it's Laurel or Yanny)? I bet that most of you did that. What were your feelings after these discussions? Did you enjoy it? Did you and your interlocutors come to one conclusion? Or maybe you... read more
A mixture of different cultures, classical monuments, and parks on every corner with a clean flavour of malt and hops during the weekend. Ah, Vienna. That’s the place we chose for another LiveChat retreat. Even if a trip to one of the most entertaining capitals in Europe sounds... read more
7 minutes
May 15, 2018
Your corporate image depends on the customer service you provide. A once unsatisfied client is unlikely to use your product again. That’s why you should take every opportunity to deliver a great customer experience. One of the best ways to do this is to automate your customer... read more
7 minutes
May 4, 2018
Did you know that every person in the US receives around 32 text messages per day? It’s a pretty big deal, isn’t it? We’re using SMS to inform our family members we’ll be late for dinner, share new experiences, jokes or ideas with our friends or postpone meetings due to ever... read more
11 minutes
Apr 30, 2018
Let’s take a trip down memory lane to put a finger on how communication has evolved over time. Not as far back as Neanderthal cave paintings or carrier pigeons, instead let’s look at a more recent time after technology started to shape how we communicate. It started off with... read more
8 minutes
Mar 16, 2018
The biggest mistake we all make that causes tons of other issues along the way is this: we don’t ask questions. What do we do instead? We assume. We hear what people say and we think we know what they mean and what they feel. Here’s the example dialogue that happens at work: A:... read more
