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Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
Understanding your customer is the key to survival in online adventures where you wrestle with clicks and scrolls. Enter the superhero cape of digital customer journey mapping, which swoops in to decipher the cryptic language of online behavior. Digital customer journey and... read more
If you’re as much of a The Office fan as I am, then you’ll likely remember a couple of episodes, where the sales staff anxiously awaited the arrival of so-called “sales-qualified leads” (or, more accurately, competed against one another for them). And there was a good reason for... read more
9 minutes
Dec 19, 2023
In sales, it's easy to get caught up in the numbers and transactions, but let's not overlook the heartbeat of every successful venture – loyal customers. The "Thank you for your order" message is a simple yet powerful way to bridge the gap between a mere transaction and a... read more
Close your eyes and think of your website as a physical store. You'd want visitors to walk in and explore, ask questions, and eventually make a purchase. Similarly, the engagement of your website visitors is the key to building lasting connections, driving conversions, and... read more
To increase ecommerce sales, you need a strategic approach combining technology, marketing expertise, and a deep understanding of customer behavior. Can it be done in one day? Well, as they say, you can't build Rome in a day, but you can sell a few Colosseum tickets with a killer... read more
As a marketer, I know that sometimes it’s hard to decide when a marketing qualified lead should be passed on to sales. Unsurprisingly, it comes down to answering the question: “What is a marketing qualified lead?" and how you can distinguish them from individuals already further... read more
10 minutes
Nov 10, 2023
So, you've made it through the initial stages of the sales process. The pitch went well, rapport was built, and there was mutual interest. But now, you’re approaching the moment of truth—the close. This isn't just any stage — it's THE stage. Feel that flutter in your stomach?... read more
Curious about what makes some sales teams thrive while others struggle? Sales metrics might be the answer. Without a plan for which sales metrics to track, you could be shooting in the dark. You need a plan, a strategy, and a follow-through. See what key sales metrics to track,... read more
Remember that rush of excitement and hint of trepidation as you embark on a new venture? Well, get ready because we're diving into one of the most thrilling and challenging aspects of business: building a successful sales team from scratch. You’ll learn to blend skills,... read more
The way software is delivered and consumed has changed drastically. In the old days, you'd sell a software package, and that was it. But in Software as a Service (SaaS), it's all about subscription-based models, where customers pay as they go. This means your role as a SaaS... read more
In many organizations, sales teams are often the driving force behind customer engagement and business success. Yet, sales is not just about charm anymore; it's about strategy. Sales tools have become essential companions, guiding sales managers through the complexities of... read more
Imagine you've successfully piqued the interest of potential customers in your product or service. They've shown curiosity, even enthusiasm, but when it comes to sealing the deal, they hesitate or worse, slip away. Converting that initial spark of interest into actual sales can... read more
It's the end of the month, and your VP of sales asked you for a monthly round-up of key sales metrics in your team. Since it's something you've never done before, your palms start sweating like you're B-Rabbit from 8 Mile. What metrics do you look at? What formulas do you... read more
Web marketers love to throw around fancy terms like "bounce rates," "click funnels," and "traffic patterns." Sure, they matter, but let's get down to what counts – closing the deal. Think of your website as a blockbuster movie and the shopping cart checkout is the grand finale.... read more
One of the biggest challenges in finding prospective customers is targeting the right audience. There are multiple reasons for that, but lead quality is the one salespeople struggle with the most. It's challenging to differentiate between genuinely interested leads and those just... read more
