Connect with customers
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Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
The biggest mistake we all make that causes tons of other issues along the way is this: we don’t ask questions. What do we do instead? We assume. We hear what people say and we think we know what they mean and what they feel. Here’s the example dialogue that happens at work: A:... read more
Branded content is an extremely powerful tool that every business, big or small, should consider using. It helps a company build visibility and expand their audience, promote their goods or services and create a certain brand vision. The audience itself, however, might have quite... read more
5 minutes
Jan 30, 2018
ECommerce can be a tough nut to crack. According to a Monetate study, less than three percent of eCommerce visitors add a product to the cart while shopping online. The actual number of paying customers is much lower. There are many reasons why conversion rates in eCommerce are... read more
5 minutes
Jan 10, 2018
Having a group of people who are bound together by a common interest is a strategy that only works in the short-run. Therefore, your company, no matter how small or how new, cannot be only profit-oriented. In order to make a great long-term basis for its growth, expansion and... read more
5 minutes
Dec 28, 2017
Fellow team members, unite! This article is dedicated to all hard working teams, cooperating within a company to achieve common goals. Thanks to their efforts, companies all around the world can prosper without fear of collapsing under unproductive disputes. What about the... read more
5 minutes
Dec 21, 2017
It’s safe to say the goal of every marketer is this: connect with your customers in a way that promotes customer loyalty and increases sales. In the digital marketing realm, there are several ways to reach out to customers, but studies continue to show that email marketing is the... read more
6 minutes
Dec 19, 2017
A customer journey map is a way to graphically present the whole experience of your customer when he interacts with your business. This means illustrating his whole journey – from finding out about you to buying from you and beyond. The purpose of the customer journey map is to... read more
10 minutes
Dec 6, 2017
Many business owners like to stress how important their customers are. They talk a lot about customer happiness and claim that their mission is to make people’s lives better. Having that in mind, let’s recall all the times we, customers, have spent in queues. How many times we... read more
Customer Experience Managers (CXM or CEM for short) have recently raised as one of the top priority positions in many international companies. While the processes and job descriptions worldwide are still very much flexible and not set in stone, one has to wonder what all the... read more
4 minutes
Nov 21, 2017
If your business doesn’t have a social media presence, odds are you’ve been told that it should. If you are on social media, you’re probably wondering how to maximize the time you spend there. Fortunately, there are some things you can do to evaluate your current efforts, make... read more
6 minutes
Nov 15, 2017
How many times have you had an amazing idea right before you fall asleep and you were so sure, you’re gonna remember it the next day but then you woke up and boom! All you know is that you had an awesome idea, but now you have “no idea” what it was whatsoever? It happens a lot to... read more
Product Hunt (PH for short) is definitely the place to be when you launch a new product. It can help you to reach your first users, testers, investors, journalists and more! After submitting over a dozen tools on Product Hunt (and reading the whole Internet about it), I gained... read more
11 minutes
Nov 3, 2017
If you haven’t got a chance to have at least 10 chats on your website, you probably don’t realize how LiveChat works and how much it can do for you. After analyzing our customers’ chats and sales, we know that the more chats they have, the more they see how LiveChat helps them.... read more
As you probably know, I’m nuts about customer service and great customer experience. Every time I’m on my holidays, I collect every single #custserv experience and try to learn from it. Same thing happened this year. In this post, I’d like to show you two examples of a service I... read more
As he washed his baby-blue Cadillac, Peter Clemenza pondered and rehearsed his lines, the expressions of his face. He would be curt with Paulie, as if displeased with him. With a man so sensitive and suspicious as Gatto this would throw him off the track or at least leave him... read more
