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In 2017, HubSpot conducted a study to understand the relationship between customers and brands, and how it is evolving. The study revealed that 63% of marketers report their biggest challenge is generating enough leads and traffic. So if there’s a surefire way to ensure business... read more
7 minutes
Jul 6, 2018
Did you know that every person in the US receives around 32 text messages per day? It’s a pretty big deal, isn’t it? We’re using SMS to inform our family members we’ll be late for dinner, share new experiences, jokes or ideas with our friends or postpone meetings due to ever... read more
11 minutes
Apr 30, 2018
I’m sure most - if not all - ecommerce store owners will agree that the only thing better than making a sale is making an even bigger sale. Whether selling more big-ticket items than usual or offloading an increased number of small-ticket products during individual transactions,... read more
13 minutes
Apr 13, 2018
Having an online business is challenging. You need to staff your website with the high-quality content and great graphics or photos. You need to come up with ideas to bring people to your website - from social media, other websites and mostly, from search engines. You want people... read more
Anyone who has managed an e-commerce business knows how difficult it is to sell online and boost returns on investment. Even the best online sellers have to constantly innovate in order to sustain their sales growth. This is where e-commerce website tools come handy. E-commerce... read more
6 minutes
Feb 27, 2018
If there is any evidence we’re living in the future, the rise of chatbots is about as clear as it gets. While it might seem like this phenomenon has only been around for a couple short years, chatbots have actually been around since 1966! However, it wasn’t until 2016 when bots... read more
6 minutes
Feb 23, 2018
More and more shoppers are doing their online shopping through their mobiles. After all, why fire up the PC or the laptop, when you have a perfectly good mini computer in your back pocket? For you as an online vendor though, this means that you need to optimize the checkout... read more
9 minutes
Oct 31, 2017
Long gone are the days of the old-style chatbots on sites like AOL Messenger. Many of us remember how poorly programs of the past rendered human speech, but in the decades since, live chat has come on leaps and bounds. In fact, some AI programs are so advanced, it can be hard to... read more
In order to raise the awareness of your enterprise and achieve all those goals, you set out for yourself and the company you have to focus more on marketing tools. We are led to believe that software and platforms for marketing purposes are only suitable for big companies, but... read more
6 minutes
Jun 20, 2017
Have you ever viewed a website on your mobile phone and thought, “Uh. This looks horrible,” before exiting it immediately? When we stumble on websites that don’t look “right”, it’s usually because the owners haven’t implemented something called responsive design. In other words,... read more
7 minutes
Jun 1, 2017
Have you ever had this brilliant idea that made you think that this time you’re going to open a company, start to sell your idea, turn your work into passion and get a lot of money? And then, when you started to dig in, it turned out that this idea was already invented! And even... read more
It’s not uncommon to learn that certain businesses are reluctant to update their tried and tested methods. Which always makes me think of one of my favorite quotes: The most dangerous phrase for a business is; ‘we’ve always done it this way.’ Because well, it is. It’s not... read more
5 minutes
Nov 8, 2016
Winter is coming. Temperatures go down; fall is changing the colors of the trees from green to yellow and red. We pull out warm sweaters and scarfs out of the closet; the first snow has already fallen. As we spend more time in our homes, we start to think about the upcoming... read more
Getting your e-commerce store up and running is just the first step in your entrepreneurial adventure. After that, you must focus on driving sales. Hopefully, your products will eventually speak for themselves and traction will come organically, but that is often not the case in... read more
7 minutes
Sep 19, 2016
When George H. W. Bush gave a speech on the 1988 Republican National Convention, it was a famous "no new taxes" promise that helped him win the election. And what happened 2 years later? He did increase taxes when the country faced a recession in 1990. Breaking this promise was... read more
6 minutes
Dec 30, 2015
