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Business psychology
How to Implement Digital Psychology Into Your Marketing: Scarcity, Social Proof, and Triggers
We’re all attracted to things that are limited and respectively difficult to get. When we succeed in buying something unique that we’ve wanted, we feel rewarded. The mechanism that pushes us to do that is called scarcity. We’re also more likely to buy a product or service someone... read more
How to Implement Digital Psychology Into Your Marketing: Anchoring, Commitment, and Loss Aversion
I’ve always wondered why people behave the way they do. I might have been in grade school when I first became aware of that. Back then, I was probably too young to understand that a significant part of our behavior stems from psychology, cognitive biases, and similar scientific... read more
Connect with customers
LiveChat is a complete customer service platform that delights your customers and fuels your sales
Receiving Feedback: Make the Most of the Feedback You Get at Work
Sharing our work with others requires courage. We have to embrace our vulnerabilities and approach receiving feedback with the right mindset. If you see feedback as a threat, you’re missing an opportunity to grow and learn. The key to successfully receiving feedback is... read more
How to Make a Rebranding That Solves Your Problems
Successful rebranding goes beyond aesthetics and coming up with a new logo to appear fresh and relevant in the ever-changing world. First of all, it should solve problems that the brand is currently facing. In the world of information overload and short attention spans, it can be... read more
11 minutes
Jan 30, 2019
Companies Offering Convenience Are Taking Over The World
I think that there is a revolution taking place in the world of business. I call it The Convenience Revolution, and I’ve written an entire book about it and how you can use convenience to take your customer service to the next level. This revolution is affecting all kinds of... read more
5 minutes
Aug 31, 2018
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Lessons About Corporate Team Building from Coinbase’s #1 Employee
Some posts are written to give a specific knowledge. For example, how to optimize your website for SEO. Other posts change your way of thinking, force you to question everything you know. Such posts and ideas inspire to find new, better ways of doing something and in the end,... read more
The Real Meaning of Making Notes in Business
How many times have you had an amazing idea right before you fall asleep and you were so sure, you’re gonna remember it the next day but then you woke up and boom! All you know is that you had an awesome idea, but now you have “no idea” what it was whatsoever? It happens a lot to... read more
The Art of Negotiation: How to Solve Conflicts with Tough Clients
Sales agents deal with difficult customers each day. Most of the time, it’s easy to handle this type of situation but sometimes you need to show some serious negotiation skills in order to avoid bigger conflicts. This is very important because of the well-known mantra that the... read more
5 minutes
Aug 22, 2017
What Is Your Team Management Style?
We tend to think of ourselves in ways that are more flattering than are warranted. It’s probably our human tendency to see ourselves through rose-colored glasses! We tend to believe that we are better customers, better employees or better bosses than we actually are. The sad... read more
How Teamwork Activities Help to Build a Strong Team Spirit
I remember that when I joined LiveChat, we had about 30 employees working in a small, quite dingy house. Every day, after coming to work, we did a small tournée around all rooms, saying “hi” to every group of people. We met in the kitchen during lunch and kept each other up to... read more
6 Down-To-Earth Business Lessons from Rand Fishkin
Hosting a podcast is a great way of gathering tons of knowledge and learning from the best, that’s for sure. What I discovered though was that it also gives you the opportunity to meet amazing people, and listen to their stories. A quick explanation for those who don’t know what... read more
What is Fish! Philosophy and How It Can Change the Way You See Your Job
A couple of days ago I was buying some groceries in a quite crowded store. There were two cashiers and I was observing them because I was curious about the way they work. “My” cashier was very serious. She was very polite, but she did not smile and I had this impression that she... read more
How to Get Rid of Bad Work Habits and Be More Successful
Recently, I spoke with my friend about his work. He told me that he has so much work that he ends up working overtime almost every day. Of course, I felt sorry for him, but I couldn’t give up the impression that if he was able to get rid of a couple of bad work habits, he would... read more
The Zuckerberg Effect: Qualities of a Good Boss
Mark Zuckerberg is probably one of the most beloved leaders in the business world. With a whopping 99% approval rating from his employees, he seems to be more of a superhero than a regular boss. But the thing is that he looks just like an “everyday normal guy.” If you didn’t know... read more