Connect with customers
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Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
Relationship marketing is a form of marketing that focuses on customer retention and customer satisfaction rather than sales transactions. It differs from other forms of marketing by recognizing the long-term value of building customer loyalty. Relationship marketing emphasizes... read more
A satisfied customer is a returning customer. Learn how to keep your customers happy and loyal to your brand. watch now
3 min watch
Step Up
TikTok is getting bigger and bigger, and they have plans for further expansion. After TikTok launched in the United States in August 2018, it wasn’t long before it became the most popular app in the country in October of that year. Later, it turned out that it was the... read more
Entrepreneur and G-Coffee operator, Gaston Sitbon, talks with Marcos about how brands connect with clients effectively, taking a leap of faith and starting your own business. Also, they have coffee. watch now
26 min watch
Incoming Chat
Keep learning new ways to prepare for your keynote with this easy to follow Public Speaking tips part 2 watch now
3 min watch
Step Up
Brand 24’s video creator Chia explains the challenges of video content creation and becoming the face of a brand watch now
24 min watch
Incoming Chat
Once upon a time, there was an overused buzzword called “storytelling.” Follow this advice from Marcos on how to do it right and write a compelling story. The end? watch now
3 min watch
Knowledge Pill
Have you ever heard, “Happy as a fish in the water?” We haven’t either, but today, Marcos tells us about the Fish! Philosophy and how to bring happiness to your workplace. watch now
3 min watch
Knowledge Pill
Michal Napora talks to Marcos about marketing in video games and what is the process of choosing a voice to promote a brand in Social Media. watch now
25 min watch
Incoming Chat
Sometimes, we all need a vacation. But if we are creative with our OOO emails, we can still close a sale from the comfort of our beach hotel. watch now
3 min watch
Knowledge Pill
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the globe. Think about it: Nearly every purchasing decision you make is necessarily preceded by research. It could... read more
Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more
Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a nutshell, trust leads to loyalty. In the book Marketing Metrics, the authors... read more
This is the non-cheesy Valentine’s Day article you’ve been looking for. This is the V-day special you won’t be ashamed to read at work, but which made me cover my screen during research. All that for a good cause though, as today we will see how all the love advice we are served... read more
Unless you’re in the middle of nowhere, there are probably a number of different products around you. Whether it’s a chair you’re sitting on, a computer you’re using for work, or a favorite mug sitting on your desk. What’s the first thing that jumps into your mind when you think... read more
