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David Street
Copywriter, Success
About me
Member of the Success editorial team. I combine technical expertise and a clear writing style to publish articles that quickly help readers understand the big picture.
I worked for years as a systems engineer and still have a strong interest in breaking down complex problems to present them in a way anyone will understand. I dig into detailed data where necessary. Statistics and charts are useful to explain complex ideas, but an elegantly written paragraph can also do the job.
I read everything from classic literature to science magazines to keep a broad perspective. My two cats remind me that I also need to take a break and eat something now and then.
My articles
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2 min read | May 14 |
News in a Number: Ecommerce Breaks Through
13 million First-time ecommerce customers last quarter in Latin America, according to Visa. The rise in first-time buyers wasn’t limited to Latin America, but this is the... read more
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3 min read | May 13 |
Advertising Effectiveness in the Spotlight of Two New Studies
When a business wants to advertise, there are two key questions: What do we say? Where do we say it? Two recent studies give added information to help answer both. The... read more
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2 min read | May 12 |
Former Google CEO Eric Schmidt Discusses the Future of Work
Former Google CEO Eric Schmidt gave an interview to Face the Nation on Sunday to discuss the future of the US economy. He went against the grain of current post-pandemic... read more
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3 min read | May 11 |
Nudge Theory Sees New Applications in Public Health and Business
A new breed of economist has argued that people often don’t behave rationally or in their own self-interest, as classical economics often claimed. A new branch of... read more
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4 min read | May 08 |
Bluetooth Contact Tracing Applications Have a Hard Road Ahead
Contact tracing is as old as germ theory. If you know that little infectious bugs jump from person to person, it makes sense to track down infected people and those they... read more

3 min read | May 07 |
News in a Number: Chatbots, It’s Complicated
9.4 billion The number of parameters in Facebook’s latest chatbot, which the company claims is the most engaging and human chatbot ever created. Some say competition is... read more